Monday, March 5, 2012

Knowledge Navigator Market Research

Welcome to my Market Research project.

This page is designed to seek feedback from potential users using minimum function prototypes of my patent pending tool called Knowledge Navigator or KnowNav™.Roadmaps

KnowNav™ was developed on the following premises which, with your help, I am trying to validate:
  1. Since the publication of In Search Of Excellence (Tom Peters) in the early 80's, countless business managers and  professionals have desired (or are pressed by employers and clients) to read many best-practices business books. Because of lack of time, countless books are bought to be read ASAP but remain unread.  (Question 1: Are there enough such people to constitute a MARKET?)
  2. For these professionals, not keeping up with reading creates a discomfort of not knowing what one thinks they are expected to know and to be able to articulate. ( Question 2: Is their need strong enough to be a PAIN that they would pay to fix?)
  3. Is KnowNav, as presently prototyped, or suitably modified, a tool that can relieve a significant pain in the market (Question 3)? In your view what are its benefits if any? What the limitations?  How would you fix them? Does the pain perhaps not exist at all? Is the potential market so small not to make it worth bothering with?
The objective of KnowNav are: